DMtoLead
Brings customer messages from different channels into one place. Teams can follow conversations, prepare replies using business information, and hand a conversation over to a person when needed.
Read the case study: DMtoLead →SaaS companies & growing teams
CRM integration that stops your team copying data by hand.
We connect CRMs such as HubSpot, Salesforce, Pipedrive and Zoho CRM to the rest of your business: your product, website forms, booking tools, messaging channels and internal databases. Each integration is scoped, priced and tested against the records your team actually uses.
CRM integration: £4,000–£15,000Typical range. The fixed price is agreed in writing after a short discovery.
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When the CRM is only as good as the last copy-paste.
Leads arrive by web form, WhatsApp and email; customers sign up in your product; invoices live in another system. If the CRM doesn’t see these automatically, someone moves the data by hand, records drift apart, and the reports your team relies on stop being trusted.
Off-the-shelf connectors cover the simple cases. When they can’t map your data, miss events or hit plan limits, a small custom integration is usually the fix.
Who it’s for.
- SaaS companies that want sign-ups, usage and billing events in the CRM.
- Sales teams receiving leads from forms, chat and messaging apps.
- Businesses moving from spreadsheets or an old CRM to a new one.
- Teams whose Zapier or Make workflows have become fragile or expensive.
What you get.
- A review of your CRM, data model, API access and plan limits.
- One-way or two-way sync between the CRM and your product, database or other tools.
- Lead capture from website forms, booking tools, WhatsApp and Instagram.
- Webhooks, scheduled jobs, retries and alerts for failed syncs.
- Data migration and de-duplication when you change CRM.
- Documentation, so your team knows what syncs, when and why.
What’s not included.
- CRM licences and plan upgrades.
- Sales-process consulting and CRM administration beyond the integration.
- Systems with no usable API or export.
- Ongoing monitoring and support unless agreed separately.
How it works.
- 01 · Discovery callMap the systems involved and the data that should flow between them.
- 02 · Data reviewFields, volumes and API limits, then a fixed quote.
- 03 · Build and testBuilt against a sandbox or test account, then checked with real records.
- 04 · Go liveSwitch-over, failure alerts and documentation handover.
Timeline and price.
CRM integrations typically cost £4,000–£15,000, depending on the number of systems, the volume of data and whether a migration is involved.
The price is fixed after a short discovery. A focused integration between two systems can usually be quoted from the discovery call and a review of your data. Larger projects can start with a paid scoping phase, credited against the build. Builds are paid 50% at the start and 50% on delivery.
- Lower end (around £4,000)A one-way sync between two systems, such as website forms or product sign-ups into your CRM, with alerts when a sync fails.
- Upper end (up to £15,000)Two-way sync across several systems, high data volumes, or a move from one CRM to another with de-duplication.
- Not included unless agreedCRM licences, sales-process consulting and ongoing monitoring after handover.
Work behind the service.
The same integration work runs our own products and client work: DMtoLead brings conversations from several messaging channels into one inbox, Kepicker runs background jobs on Amazon API data, and our team’s work for Leesman covered survey data collection and processing.
Kepicker
Helps Amazon sellers research products and compare market data. It collects and organizes product information so sellers can work through their research in one interface.
Read the case study: Kepicker →Leesman
Leesman is a UK-based company that helps organizations understand employees’ workplace experience through surveys. Our team’s work through Hekotech contributed to the web and backend development of its existing platform.
Read the case study: Leesman →What should you send us?
- Which CRM you use, and on which plan.
- The systems that should send data to it or receive data from it.
- Example records and the fields that matter to your team.
- What goes wrong today, and who notices.
Questions before we start
Which CRMs do you work with?
Any CRM with a documented API. Common choices are HubSpot, Salesforce, Pipedrive and Zoho CRM. We check API access and plan limits during discovery, before we quote.
Should we use Zapier or Make instead?
If an off-the-shelf connector does the job reliably, we will say so. A custom integration makes sense when you need precise data mapping, two-way sync, higher volumes or proper error handling.
Can you send WhatsApp and Instagram leads to our CRM?
Yes. Our own product, DMtoLead, handles conversations from those channels, and we can route new leads and conversation details into your CRM.
Can you move us from one CRM to another?
Yes. We map the fields, remove duplicates, run a trial import for your team to check, then move the full data set.
How much does a CRM integration cost?
Typically £4,000–£15,000, fixed after a short discovery. The number of systems, the data volume and any migration decide where in that range a project sits.
What happens when the CRM changes its API?
We build against the CRM’s official, versioned API, add alerts for failed syncs and document how the integration works. Updates after handover are covered if you choose a maintenance agreement.
Who you’ll work with.
- A UK limited company.You contract with Fortuna Supply Ltd, registered in England and Wales (company no. 15831822). SaaSAppStudio is its trading name. Quotes are in pounds sterling.
- Working hours that overlap with yours.Our engineers work from İzmir, Türkiye, two to three hours ahead of London, so most of the UK working day is shared. Calls and reviews happen live, not overnight.
- A fixed price, agreed up front.After a short discovery we agree a written scope and a fixed price. If the scope changes, we price the change before starting it.
- Direct contact with the engineers.You speak to the people building your product, not to an account manager passing messages on.
- You own what we build.The code, repositories and service accounts are set up in your name and handed over with documentation.
The studio’s founders are Halis Erdem Kömeç (engineering) and Merve Kömeç (partnerships and delivery). Meet the studio →